Brand Trade Activator
Main responsibilities
•Responsible for developing and implementing annual brand activation plans and/or channel plans with aligned category, brand, consumer and customer priorities and objectives
•Responsible for implementing the Integrated Marketing Plan (IMP), new product introduction (NPI) activities, trade category and marketing programmes
•Responsible for ensuring local cultural resonance & relevance in all activation plans & initiatives
•Provides input into the brand strategy review
•Manages the research process and ensures shopper insights, channel and POP opportunities are incorporated into all strategies and plans
•Responsible for gathering and analysing competitor information and developing activities to counteract anticipated competitor plans
•Develops internal and external category reviews, analyses category data, highlights opportunities and recommends courses of action
•Tracks, analyses and evaluates all brand and channel initiatives and ensures brand equity is maintained
•Ensures communication to all relevant stakeholders during brand activation projects
•Manages interactions with agencies and assists with evaluation
•Ensures that all business management standards, processes and procedures are applied and adhered to in all activities
•Effective management of A&P budget
Qualifications/Experience
•3 yr Bachelor Degree/MFSA Diploma
•3 years continuous job experience, which should include excellent understanding of or experience in Marketing and Sales, Finance & Category management.
•Proven track record of delivering business results.
•Local Kenyan who understands local environment
Closing date: 2012-04-20
To apply go to
http://placementpartner.resourcing.co.za/wi/submit_cv_form.php?id=vertex&VacRef=Ver000415/CM1
Main responsibilities
•Responsible for developing and implementing annual brand activation plans and/or channel plans with aligned category, brand, consumer and customer priorities and objectives
•Responsible for implementing the Integrated Marketing Plan (IMP), new product introduction (NPI) activities, trade category and marketing programmes
•Responsible for ensuring local cultural resonance & relevance in all activation plans & initiatives
•Provides input into the brand strategy review
•Manages the research process and ensures shopper insights, channel and POP opportunities are incorporated into all strategies and plans
•Responsible for gathering and analysing competitor information and developing activities to counteract anticipated competitor plans
•Develops internal and external category reviews, analyses category data, highlights opportunities and recommends courses of action
•Tracks, analyses and evaluates all brand and channel initiatives and ensures brand equity is maintained
•Ensures communication to all relevant stakeholders during brand activation projects
•Manages interactions with agencies and assists with evaluation
•Ensures that all business management standards, processes and procedures are applied and adhered to in all activities
•Effective management of A&P budget
Qualifications/Experience
•3 yr Bachelor Degree/MFSA Diploma
•3 years continuous job experience, which should include excellent understanding of or experience in Marketing and Sales, Finance & Category management.
•Proven track record of delivering business results.
•Local Kenyan who understands local environment
Closing date: 2012-04-20
To apply go to
http://placementpartner.resourcing.co.za/wi/submit_cv_form.php?id=vertex&VacRef=Ver000415/CM1
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